Bru Gold is a premier coffee range that involves the blend of the finest quality Arabica and Robusta beans. This case study aims to analyse the existing packaging and suggests changes that can be incorporated to positively impact brand image and increase their sales.
The initial design thinking process involves dissecting the existing packaging, analysing similar brands (similarity in terms of quality and price point), suggesting design and material changes and creating a moodboard.
The colour palette chosen for the redesign evokes a sense of luxury. The proposed packaging will involve a paper based packaging - since it is both sustainable and affects the brand image positively.
